Business Track

Conscious Capitalism

Conscious capitalism is a growing business strategy for many companies. Conscious capitalism means having a purpose for a business beyond generating a profit. It is about being conscious of how a business operates and what larger impact the business will have on its surrounding community. Conscious capitalism connects with many of the Daniels Fund Ethics Initiative Principles. Accountability and integrity connect with conscious capitalism because companies should be honest and responsible for the actions they perform. Businesses built on conscious capitalism should also be transparent about their goals for the company and gain trust with their stakeholders by informing them of the company’s state and the impact they plan to have on the world. Also, conscious capitalism is about creating value for stakeholders because it is important that stakeholders’ needs are being met so that the business can sustain itself to continue working towards its higher purpose.

Click on a student to view their response to conscious capitalism.

The Daniels Fund Ethics Initiative Principles are another focus that encompasses this track. These principles are integrated in 12 different schools across the US and are meant to encourage a high standard of ethical values in students and nourish the teaching of principle-based ethics.

The primary objective of the Daniels Fund Ethics Initiative is to examine real-world issues regarding ethical principles and the application of these principles as a framework for professional and personal decisions. This Initiative is meant to reflect the personal commitment of Bill Daniels, one of the nations most successful entrepreneurs, to ethics and integrity. Listed below are the principles.


Act with honesty in all situations


Accept responsibility for all decisions


Engage in fair competition and create equitable and just relationships

Rule of Law

Comply with the spirit and intent of laws and regulations


Build trust in all stakeholder relationships


Maintain open and truthful communications


Honor the rights, freedoms, views, and property of others


Create long-term value for all relevant stakeholders